The Spartan PR Blog
If you don’t think you have something to say, think again. Every company has a story to tell, and it’s the role of the PR agency to find it, shape it, and get it publicised. PR is not just about getting media coverage. Half the job of PR is finding (or creating) the news in the first place. The other
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Apparently Microsoft is planning to stop supporting Windows Phone 8, its flagship mobile OS by July 2014. Not only has Microsoft pushed Windows Phone 8 as the direct companion to its desktop/tablet OS Windows 8, but even Nokia has bet its entire future on it. Without a known successor this is a huge problem. 18 months is a horrifically short
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There is a debate within the world of PR as to whether you should really follow up press releases with a phone call. I have worked in agencies that sit on both sides of the debate, with one religiously using teams of Account Executives to follow up every press release sent out, with the other only picking up the phone
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Apple has always resisted putting NFC in the iPhone. While Samsung has pretty much embraced the technology wholesale, each iteration of the iPhone has gone against the predictions and rejected it. Why? Well the launch of the Passbook app in iOS6 seemed to be the reason – Apple already had a viable wallet app that worked without NFC. It was
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We’ve received a lot of good CVs since advertising the PR apprentice role a few weeks ago. As we waded through them it got us thinking about the time when we were applying for our first PR job. While we took a fairly good guess at what employers wanted from us, we really didn’t have a clue. What would have been
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* The computers that is, not the predicting murders thing… Minority Report was released in 2002. It conveyed a future where murders could be predicted and prevented, with Tom Cruise heroically jumping through windows to save some would-be victim in the nick of time. While the film itself was a fairly average affair, its vision for the future of
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A week later than planned, but I finally got around to watching the Samsung Super bowl ad. I first blogged on their teaser video a few days before the Super bowl (read it here). Having now seen it, I have to say I’m impressed. Samsung are doing a really good job with their marketing these days, and regularly beating Apple
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Spartan PR is on the hunt for an apprentice. Could you be the one we get to say “you’re hired” to in our best Alan Sugar impression? We have teamed up with the PRCA to offer their accredited PR apprenticeship. The one year course combines 4 days/week on-the-job training at our Cheltenham offices with one day’s training at a local
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I had to laugh when I saw this, and kudos to Samsung for another bit of bold marketing here. Below is a teaser video from Samsung ahead of their Super bowl commercial on Sunday in which they mock their continued court battles with Apple over IP. Very funny. Samsung’s strategy of mocking Apple in their ads isn’t just funny,
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As a tech PR firm with a vested interest in cloud computing, we naturally found ourselves at this year’s Cloud Expo Europe at Kensington Olympia. We met some interesting vendors and hosters while out there. Here’s our main take aways: European cloud tech is doing really well – A lot of the smaller (read: “up-and-coming”) firms I met were not
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