If you don’t think you have something to say, think again. Every company has a story to tell, and it’s the role of the PR agency to find it, shape it, and get it publicised. PR is not just about getting media coverage. Half the job of PR is finding (or creating) the news in the first place. The other
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There is a debate within the world of PR as to whether you should really follow up press releases with a phone call. I have worked in agencies that sit on both sides of the debate, with one religiously using teams of Account Executives to follow up every press release sent out, with the other only picking up the phone
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We’ve received a lot of good CVs since advertising the PR apprentice role a few weeks ago. As we waded through them it got us thinking about the time when we were applying for our first PR job. While we took a fairly good guess at what employers wanted from us, we really didn’t have a clue. What would have been
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I had to laugh when I saw this, and kudos to Samsung for another bit of bold marketing here. Below is a teaser video from Samsung ahead of their Super bowl commercial on Sunday in which they mock their continued court battles with Apple over IP. Very funny. Samsung’s strategy of mocking Apple in their ads isn’t just funny,
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As a tech PR firm with a vested interest in cloud computing, we naturally found ourselves at this year’s Cloud Expo Europe at Kensington Olympia. We met some interesting vendors and hosters while out there. Here’s our main take aways: European cloud tech is doing really well – A lot of the smaller (read: “up-and-coming”) firms I met were not
Read more →While this may seem a bit out of place on this blog, no PR practitioner, or any office worker come to think of it, is ever too far away from a spreadsheet or two. So for that reason I wanted to share this new resource I found recently. Chandoo is run by Purna Duggirala, your CEO (Chief Excel Officer) who
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