All your keywords determined for £750

A key pillar of all our PR services is aligning with the target keywords for your website. From the articles and blogs we write to the press releases we publicise, we always keep one eye on your SEO strategy.

In addition to embedding SEO into all the work we do, we also provide a one-off "SEO Keyword Analysis" service in order to determine which key words your marketing and PR activity should focus on.

Less is more
Our SEO Keyword Analysis service is focused on providing actionable consultancy, not data paralysis.
How does it work?
  • We start by determining the key words you believe your business should focus on (either your existing SEO keywords or keywords based on analysis of your business offering and target market).
  • We then analyse the traffic generated by each keyword (i.e. how often people search for that keyword) and how competitive it is (i.e. how many other companies are using it). While many other SEO consultants stop here, this is where we start. Be believe this data provides a baseline only. It is not the end of the process.
  • Next we combine the traffic data with real-life intelligence to:
    • Qualify the keyword: Just because it has high traffic volumes doesn't mean its suitable for your business. Is it too competitive? Are the right people searching for it? Is the data misleading in any way?
    • Find alternative keywords: Do you use the same language for your service as your customers? Just because you call it that doesn't mean your customers do too. We play devil's advocate and look for other words that your customers might use
    • Determine best use of keywords: Some keywords might drive traffic but they will look awful scattered about a product page. We don't just shortlist which keywords to use, but suggest where they should be used. e.g. on a series of blog posts instead of a product page.
    • Report on SEO strategy: Upon completion of the project we will provide an SEO strategy document with one page of actionable insight (backed up with additional pages of data).

Google moves the goalposts all the time, and your customers' interests also change over time. We therefore recommend that you review all of your SEO keywords at least once a year.

Who is it for?
Our SEO Keyword Analysis is perfect for businesses that:
  • Have not reviewed their SEO keywords for at least one year
  • Have noticed a drop in site traffic
  • Are updating their website
  • Planning a new marketing or PR campaign
  • Launching a new product or service or targeting a new market

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