Marketing or Publicity?

When you hear the phrase PR or "public relations," it is not uncommon to think of people such as Alastair Campbell  or even comedy characters like Eddy and  Patsy from Absolutely Fabulous or Malcolm Tucker from The Think of It.

​But what do PR people do?
When you hear about PR people the following words tend to spring to mind:
  • Spin?
  • Publicity?
  • Reputation management?
  • Media relations?
  • ​Fluff???

PR as a form of marketing

While there are many different definitions for Public Relations, as far as Spartan PR and its clients are concerned, we view PR as a form of marketing. But with a critical difference. Whereas...
Marketing is what  you say about yourself

PR is what others say about you
​“PR is the proactive management of perceptions in order to drive specific customer behaviour”

George Wright, MD of Spartan PR

Try our PR services

Technology PR Services (Tech PR Retainer)

Our primary PR service, the PR retainer delivers long-term and meaningful changes to the perception of your business in the eyes of your customers and other stakeholders. With a sustained PR and content marketing campaign (PR retainer) you will dominate the news agenda, raise the profile of your key stakeholders and increase the effectiveness of your sales force.

Our PR and content marketing campaigns are bespoke to each client and backed up with agreed SLAs for activity and coverage.

Technology PR Booster Programmes

For those companies that have never engaged a PR or marketing agency before, the following ad hoc services are offered as a way to dip your toe into PR.

Why not test us out with a standalone press release or a 3-month campaign before progressing to the full managed PR & content marketing service?

Alternatively, if you have a specific piece of collateral or content marketing that needs creating, such as a whitepaper or case study, engage us for a one-off writing project using our Ad Hoc Content Writing Services​.

One-Off Press Release
£1,000

While PR is most effective when it is sustained over a period of time, sometimes you just need to get some news out there. ​​For £1,000 we will write your press release from scratch, prepare an agreed target media list with you, pitch the news and clip all resulting coverage.

Exec Profile Raiser
£2,000 / month (over 3 months)

Raise the profile of a key executive with a 3 month thought leadership media campaign. This campaign will focus on media interviews and article writing and placement in pre-agreed target media.

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News Dominator
£2,000 / month (over 3 months)

Dominate the news agenda in your industry with a minimum of x6 press releases written and distributed over a 3 month period. We don't just distribute the news, we proactively speak to the press to increase the coverage of each press release.
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