What is PR? |
“PR is the proactive management of perceptions in order to drive specific customer behaviour”
George Wright |
Marketing or Publicity?
When you hear the phrase PR or "public relations," it is not uncommon to think of people such as Alastair Campbell or even comedy characters like Eddy and Patsy from Absolutely Fabulous or Malcolm Tucker from The Think of It.
But what do PR people do?
When you hear about PR people the following words tend to spring to mind:
But what do PR people do?
When you hear about PR people the following words tend to spring to mind:
- Spin?
- Publicity?
- Reputation management?
- Media relations?
- Fluff???
PR as a form of marketing
While there are many different definitions for Public Relations, as far as Spartan PR and its clients are concerned, we view PR as a form of marketing. But with a critical difference. Whereas...
Marketing is what you say about yourself
PR is what others say about you
PR is what others say about you
Try our PR services
Technology PR Services (Tech PR Retainer)
Our primary PR service, the PR retainer delivers long-term and meaningful changes to the perception of your business in the eyes of your customers and other stakeholders. With a sustained PR and content marketing campaign (PR retainer) you will dominate the news agenda, raise the profile of your key stakeholders and increase the effectiveness of your sales force.
Our PR and content marketing campaigns are bespoke to each client and backed up with agreed SLAs for activity and coverage. |
Technology PR Booster Programmes
For those companies that have never engaged a PR or marketing agency before, the following ad hoc services are offered as a way to dip your toe into PR.
Why not test us out with a standalone press release or a 3-month campaign before progressing to the full managed PR & content marketing service? Alternatively, if you have a specific piece of collateral or content marketing that needs creating, such as a whitepaper or case study, engage us for a one-off writing project using our Ad Hoc Content Writing Services. |
One-Off Press Release
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Exec Profile Raiser
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News Dominator
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